(2025)
Museum of Pop Culture
A REBRANDING FOR A MUSEUM INCLUDING LOGO REDESIGN, MOTION DESIGN, AND A NEW VISUAL IDENTITY.
Visual Brand Identity
, Graphic Design
, Motion Design
This project reimagines MOPOP through the psychology of color and sensory design. By lowering sound and light while amplifying warmth and texture, the identity explores how pop culture can be both vivid and calming.
Grainy gradients and soft spheres evoke the tactility of analog film and the rhythm of sensory perception. The result bridges nostalgia and accessibility—transforming MOPOP into a space where everyone can experience the vibrancy of pop culture in a way that feels comfortable, inclusive, and deeply human.
